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Apple isn’t doing enough to promote Final Cut Pro, video editing pros say

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As the 2022 edition of NAB, the premier trade show for video professionals in Las Vegas, opens its doors on April 23, more than a hundred film, TV and documentary editors have sent an open letter to Tim Cook. They want to be able to use Final Cut Pro without having to fight against a production line hostile to Apple’s software.

This is not to point fingers or criticize the work done by the development teams over the past few years. On the contrary, after the catastrophic Final Cut Pro X of 2011, Apple developers have worked hard to restore missing functions and go beyond user expectations.

Final Cut Pro X celebrates its tenth anniversary… and reconciles with its users

Final Cut Pro X celebrates its tenth anniversary… and reconciles with its users

In the open letter, the professionals ask Apple to promote the software, which would avoid, for example, Galliano Olivier, editor on the series Marianne which will be broadcast by Netflix (and edited on Final Cut), to battle against producers, directors, post-production supervisors… “ In France, it is extremely difficult to obtain permission to edit TV series with Final Cut Pro “, he laments.

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It is up to Apple to do much more with the audiovisual production system to highlight the advantages of Final Cut. The signatories would also like Apple to develop the few missing functions, in particular collaboration. DaVinci Resolve has gone all out in this area with the freshly available version 18 (in beta).

Professionals offer Tim Cook to set up a certification program for services and products that integrate into workflows around Final Cut. And why not public betas, like iOS, macOS and Safari? ” If Apple renews its public commitment to its visionary product before the audiovisual industry, we believe that more editors will discover the pleasure of using Final Cut Pro. “, they write.

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Unfortunately, the software is often presented as a kind of “iMovie Pro” in the industry, confined to youtubers, content creators or even the education market. Final Cut Pro, however, has serious advantages for Hollywood and production companies. This is why a petition, taking up the open letter, was launched in parallel by the signatories to put pressure on Apple.

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