Big emotion in France and in the world exactly three years ago, during the fire of Notre-Dame. To rebuild the Parisian cathedral, donations poured in from everywhere, including from Apple: Tim Cook had split a tweet announcing a boost for “ reconstruction efforts to help restore Notre Dame’s precious legacy for future generations “.
It is common for Apple and its boss to announce the payment of donations when a disaster occurs. The company never details the amount paid, but according to an indiscretion of Capital, the Apple would have made a check of 5 million dollars (4.5 million euros approximately). The magazine compares this donation to those of the LVMH and Kering groups, which each put 100 million euros in the pot.
Notre-Dame de Paris: Apple will make a donation
Capital recalls that this sum represents only 0.009% of the annual profits of the manufacturer, and treacherous, the publication adds that the donation being tax deductible, it will ultimately cost only 2.7 million euros to Apple. Admittedly, this is little money compared to the financial performance of the group, but one could object that Apple only has a very distant relationship with Notre-Dame.
After the fire, the manufacturer also gave a technical helping hand to the Heritage Foundation to integrate the Apple Pay device on the organization’s donation page. The foundation had also explained that Apple employees had the possibility of setting up internal collections on their own initiative.
Apple has also offered its French employees to combine their donations in order to make a global check. The company is used to matching the donations made by its employees to various causes, this was also the case for Notre-Dame.
Notre-Dame: Apple will pool employee donations