At the end of the contract on June 30 with Paris Saint-Germain, Kylian Mbappé has still not decided whether he will extend with the Parisian club or join Real Madrid. But a new element could be in the interests of PSG, Kylian Mbappé wants to control 100% of his image, which the Spanish club does not offer him.
The days and weeks to come will be decisive for the future of Kylian Mbappé. The PSG and Les Bleus star must choose his new destination: Paris, Madrid or elsewhere. Among the key elements of this extraordinary file, there is what is called “image rights”. A file deemed “very important” in the entourage of the native of Bondy.
Mbappé had refused to participate in commercial operations in the France team
Kylian Mbappé is ready to push his advantage very far, he who is undoubtedly the most desired player in the world at the moment. At the end of March, during a rally with the France team, he did not hesitate to refuse to participate in commercial operations, judging that certain sponsors of the Blues did not correspond to his values. Clearly, he does not want to see his face associated with sports betting or even certain fast food brands.
The Parisian, who donates his image rights to associations, has started an unprecedented standoff with Noël Le Graet, the president of the French Football Federation, who plays very big on this file. “If he simply agrees not to give a bonus to Mbappé, it is also to devalue the relationship that sponsors can have with the FFF. Each sponsor obviously wants to have the stars of the team”, explains Vincent Chaudel, economist of the sport.
Real don’t give him what he asks for
And these famous sponsors of the French team represent approximately 40% of the budget of the federation and are used in particular to supply amateur football.
These image rights will be at the heart of negotiations with his next club and could give a slight advantage to … PSG. Indeed, the capital club is ready to give him 100% of advertising contracts, while Real Madrid would only offer him 50% of his rights, as with Cristiano Ronaldo at the time. The stakes are enormous, since we are talking about several tens of millions of euros.