European legislation on digital markets delights France Digitale. The association, which brings together hundreds of French and European start-ups, won a battle against Apple last year, when the manufacturer ended up asking the user’s authorization to use their data for the benefit of the house advertising management.
DMA is going to have profound implications for the App Store’s business model, as well as for developers. Many of these measures also concern data and their use, one of France Digitale’s main concerns: “ small businesses will have more access to data relevant to their business “, rejoices Maya Noël, general manager of the association, interviewed by us.
We welcome the adoption of the DMA and the efforts led by the European Commission. We stand ready to support the Commission’s efforts to ensure effective and successful enforcement that levels the playing field for developers and offers more choice to consumers.
Beyond the question of data, app developers will benefit from opportunities ” totally new “, she explains, giving the example of alternative payment systems or the sideloading that will ” open a fairer market “. Access controllers want to remain the essential intermediary and confiscate the customer relationship », Reproaches Maya Noël.
For France Digitale, however, the hardest part remains to be done: “ ensure that the European Commission really has the means to implement the text and to control “. It now remains to apply these famous rules: they should come into force in the first half of 2023.
Negotiations, implementation, sanctions: the why and how of DMA