Home Technology Game over for the Belgian Switch APRs, which will turn into Hubside.Store...

Game over for the Belgian Switch APRs, which will turn into Hubside.Store 🆕


The Switch brand will disappear from the Belgian landscape. The Apple Premium Reseller, present in the flat country since 1992, will in fact give way to the Hubside.Store brand, which sells new and refurbished electronic products. A concept that the owner of Switch, the Indexia group (ex-SFAM), has spread to France, Belgium, Spain and Portugal. At the end of last year, around 100 outlets were open.

A Switch store in Antwerp. Credit: Switch.

According to the internal memo published by RTL, this change of name will have no consequences for network employees. On the other hand, we do not give much of the APR approval of the old Switch stores [🆕 Mise à jour : Apple a bien retiré l’agrément à Switch, voir ci-dessous].

Be that as it may, Indexia has ambitions, since the company plans to open 200 points of sale in Europe this year, including 20 in Belgium (with the recruitment of 150 people who will supplement the approximately 245 current employees of switch). A launch in Germany and Italy is also planned. In all, the Hubside.Store stores will employ more than 2,000 people.

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It is therefore the end of an era for the largest Apple reseller in Belgium, taken over in April 2020 by SFAM, which therefore changed its name the same year. This company, specialist in the insurance of electronic products, has been talked about, and not necessarily for good.

During the summer of 2019, the Fraud Prevention Department (DGCCRF) imposed a fine of around ten million euros for questionable commercial practices. Sadri Fegaier the founder and CEO had assured that his group was almost no longer the subject of complaints.

That remains to be seen. According to testimonies collected by RTL, the sellers at Switch apparently used to force customers to take out all kinds of unnecessary insurance and subscriptions. The Belgian financial market authority has also recently prohibited Switch Holding from distributing insurance products, perhaps precipitating the change of sign. By transforming into Hubside.Store, the old Switch stores could indeed sell insurance again.

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Switch, the largest Belgian Apple retailer, taken over by SFAM, shareholder of Fnac Darty

Switch, the largest Belgian Apple retailer, taken over by SFAM, shareholder of Fnac Darty

Update – The Belga press agency confirms that the APR approval of the Switch brand has indeed been terminated. It was Apple that was behind the withdrawal of this approval: ” We are deeply disappointed in the way Switch deceived our customers and have decided to end the relationship between us. “said the builder.

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