Podcasts on Facebook are almost over. Less than a year after their launch, Bloomberg reveals that Mark Zuckerberg’s company has decided to stop the fees: it will no longer be possible to add new shows this week, while podcasts will be completely removed from the platform from June 3.
Facebook had added the ability to broadcast podcasts last year, at a time when Clubhouse was in vogue and when all the major platforms wanted to offer audio rooms in their app. If the function is not necessarily a flop, it is obviously not at the level of Meta’s expectations. For some time now, the company has focused primarily on Reels, its video service aimed at competing with TikTok.
Facebook will not warn users that the podcast part will disappear from the site, and leaves it up to content creators to announce the bad news to listeners. The Live Audio Room (the equivalent of Clubhouse) will be integrated into Facebook Live: users will be able to choose whether they want to broadcast live video or just audio.
Several clues revealed recently showed that the company was losing interest in audio. For example, it did not sponsor the 2022 edition of Podcast Movement, a major American conference on the subject which it had nevertheless sponsored in 2021. Certain contracts with creators were not renewed, while one of the heads of podcasts products has reportedly been shifted to a music-focused role according to her LinkedIn page.