After years of laissez-faire, legislators on both sides of the Atlantic now have a heavy hand when it comes to rebalancing the balance of power with the big digital companies. We saw it with the European DMA, which will impose profound changes for the economic model of the App Store and the iPhone.
Opposite, the digital behemoths are not helpless. They have all the resources possible to make their voices heard, and since the bills are multiplying, so are the lobbying expenses. Apple thus swallowed up 2.5 million dollars during the first quarter to influence the ongoing debates in the American Congress. For the manufacturer, this is a record when in the last quarter of 2021, the company had spent 1.86 million.
Apple’s previous record in this area was 2.2 million, which was in the second quarter of 2017. Since Apple’s interests are diverse and varied, the company is trying to tip the scales in its favor for many law projects.
But we can bet that what concerns the manufacturer the most in recent months is the Open App Markets Act which prohibits any preferential treatment for access controller products (including Apple and Google). This law also wants to prevent these same platforms from imposing their payment systems on developers. The discussions around this project are progressing at a good pace.
Competition: in the United States, the Netherlands and South Korea, pressure is mounting on the App Store
Alphabet, Google’s parent company, for its part invested $2.96 million during the first three months of the year, or 34% more than in the previous quarter. Microsoft went there by 2.5 million (+2.8%).
So much for the United States, but the big platforms must also lobby in Europe. It was recently learned that Apple had committed 6.5 to 7.1 million euros between October 2020 and September 2021 with the European Commission and the European Parliament, which is double compared to the previous twelve months.
In the midst of the DMA, Apple doubled its lobbying spending in Europe