Over the last few years, the growing popularity of personal grooming products is gaining attraction among consumers of all age group. Today, continuously development of innovative formulas and frequently launch of novel products making it easy for manufacturers to satisfy the need of customers. Nowadays, men are vigorously engaging in beauty and grooming products for self-care and are seeking for products that can improved their skin. Hairless body is a most popular trend among young men to enhance their skin appearance. This is drawing more attention of the companies to offer new hair removal products apart from shaving creams and deodorants. Depilatory products are one such topical cosmetic product used to remove superfluous and unwanted hair from the skin. People use depilatory products for beautification as well as medical purposes. There is also significant increase in the demand for effective depilatory products with natural and organic claims. However, with the evolution of consumer buying behavior in the digital era due to availability of wide range of brands online, companies in the depilatory products market are facing challenges in e-commerce platform to compete with other brands. Therefore, to overcome these issues companies are incorporating various digital strategies such as building communities of customers through social media and other online opportunities to build brand advocacy and connect with the new customers.
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Reasons for Covering Depilatory Products Market Title
Consumers are shifting from visiting salons and spas to do-it-yourself beauty products due to cost effective alternative coupled with rapidly growing adoption of hair removal products among teenagers and young adults. These are some of the trends influencing the growth of the depilatory products market in the near future. Nowadays, men are taking a keen interest in their personal grooming, body image, and hygiene is another factor fueling the growth of the depilatory products market. Companies are seeking for natural and organic certification for personal care products to have a competitive edge and preferring digital advertising platforms to expand customer base globally are predicted to create the substantial potential for depilatory products market in the near future.
Global Depilatory Products: Market Segmentation
On the basis of product type, the global depilatory products market has been segmented as –
- Wax Strips
On the basis of application, the global depilatory products market has been segmented as –
- Face & Upper Lip
- Legs & Body
On the basis of skin type, the global depilatory products market has been segmented as –
On the basis of end-user, the global depilatory products market has been segmented as –
On the basis of nature, the global depilatory products market has been segmented as –
On the basis of price range, the global depilatory products market has been segmented as –
On the basis of the sales channel, the global depilatory products market has been segmented as –
- Direct Sales
- Pharmacies & Drug Stores
- Specialty Outlets
- Independent Small Stores
- Beauty Specialist Stores
- Other Sales Channel
Among end user, men are likely to grow at a substantial CAGR in the depilatory products market over the forecast period, as they are becoming habitual users of personal care products and not limited to shaving care products and deodorants. Additionally, premium price range is likely to register a substantial revenue growth over the forecast period, as prominent players in the market are introducing products for premium category and adopting premiumization strategies to target new customers. Based on sales channel, e-retailers is booming in the depilatory products market, as it increase customer value, develop sustainable capabilities, and allow easy accessibility to a speedily rising brands to choose from.
Global Depilatory Products Market: Regional Outlook
The depilatory products market is anticipated to register significant growth across all the regions during the forecast period. The depilatory products market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa. North America is expected to be the leading markets in the global depilatory products market followed by Europe owing to high penetration of hair removal products and demand for natural ingredients based beauty and personal care products in the region. South Asia and East Asia depilatory products market is expected to account healthy CAGR during the forecast period owing to rise in influence of western culture, growth in urban households, and reducing taboos among men for using personal grooming products. MEA is likely to offer attractive opportunity in the global depilatory products market in the coming years due to consumers are considering depilatory products as a more convenient and affordable option than other removal treatments services at spas and salons.
Global Depilatory Products Market: Key Players
Some of the key players operating in the global depilatory products market are Church & Dwight Co., Inc., L’Oréal S.A., Dabur International Ltd., Andrea, Reckitt Benckiser Group, Sally Hansen Inc., Jolen Beauty, Parissa Laboratories Inc., Nad’s, Revitol, Procter & Gamble Co., MOOM Inc., barburys company, and others.
Global Depilatory Products Market: Key Developments
Companies in the depilatory products market are continuous focuses on innovation and strengthening their market position with the introduction of premium depilatory products. They are also aiming to expand their product portfolio by including natural and herbal-based offerings along with significantly shifting to e-commerce platform through various consumer-connect campaigns worldwide.
Brief Approach to Research
TMRR will follow a modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the application, skin type, end-user, nature, price range, and sales channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Key Data Points Covered in the Report
Some of the key data points covered in our report include:
- An overview of the market, including background and evolution
- Macroeconomic factors affecting the market and its potential
- Market dynamics, such as drivers, challenges and trends
- Detailed value chain analysis of the market
- Cost structure of the products and segments covered in the study
- In-depth pricing analysis, by key product segments, regions and by major market participants
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
- Analysis of the market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the market, including detailed profiles of the top players in this market
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About TMR Research:
TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.
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