The Services business is Apple’s second largest revenue stream, behind the iPhone but ahead of the Mac, iPad and everything else. What to take a closer look and draw a comparison with the competition. What are Apple’s services worth? Today: Apple TV+.
Of all of Apple’s content-based services, Apple TV+ has the steepest climb. The refusal of Apple, with a few exceptions, to build up a catalog background indeed prevents Apple TV + from playing in the same court as its competitors.
By betting only on original creations, Apple TV+ is condemned to multiply prestigious productions which are expensive for a return on investment which remains to be determined. Of course, there are a few nuggets that manage to fit in with the times, foremost among which Ted Lasso that Apple aggressively promotes. We also talked a lot about The Morning Show, Foundation, Greyhound…
