Video games may be a very popular hobby, but above all it remains a very lucrative sector, but also very competitive. The largest publishers often impose their law, sometimes through major buyouts. One of the industry’s mastodons, Take-Two, has just made a historic redemption, to put one more foot in the mobile game.
The advent of mobile gaming
Since video games began to democratize, two camps have been formed and have been waged in an unlimited war: the PC players and the console players. They are often busy fighting with each other to find out which Sony or Microsoft is the best manufacturer. Where the “PCists” put forward maximum performance or a wide choice of games, the “consolers” rely on the price of machines, much more attractive, and renowned exclusives.
But with the advent of smartphones, mobile gaming has grown to such an extent that it has quickly become the most lucrative. It is therefore quite logical that more and more studios and publishers are looking into it, even if it means investing the necessary funds. Proof of this is the famous editor Take-Two (GTA, Bioshock, NBA 2K), which has just made the biggest buyout in video game history, to acquire a mobile publisher.
Take-Two Takes on the Mobile Gaming Market
In 2021, Microsoft marked the year of its imprint by buying Bethesda Studios (The Elder Scrolls, Fallout) for the impressive sum of 7.5 billion euros. But this sum now seems very derisory, while Take-Two, notably holder of Rockstar Games (GTA) and 2K Games (Borderlands, NBA 2K), announced the takeover of Zynga for $ 12.7 billion.
If the Zynga name doesn’t ring a bell, it is however a publisher at the origin of successful games Farmville, which you may have played directly from Facebook a few years ago. If its popularity has fallen sharply over the years, because games accessible from social networks are no longer making revenue, the firm is now focusing on the mobile games market, which, however, brought in nearly $ 2 billion in 2020.
There is no doubt that Take-Two will be able to give Zynga a boost, the latter’s share having already climbed by more than 60% following the announcement of its takeover by the New York giant. However, we will have to wait a few months – even years – to see if it will manage to compete with the leaders of the sector. Among them, EA and Activision, the latter having already bought the King studio (Candy Crush Saga) in 2015.